CAI
_12:33:48
LAX
_12:33:48
DXB
_12:33:48
CAI
_12:33:48
LAX
_12:33:48
DXB
_12:33:48
Guided by the theme The Next 50, the experience introduced guests to a chronological “Walk of Time,” where each decade was brought to life through distinctive metal installations, lighting, and digital content. Sculptural structures reflected industrial beginnings, engineering advancements, refined craftsmanship, and the rise of digital design culminating in an immersive future focused environment highlighted by curved LED screens and a metal-mesh veil. The journey was framed by a dramatic entrance installation, mirrored pillars, and an interactive outdoor 50 years marker. The event celebrated five decades of mastery while projecting Mohm’s bold vision for the decades to come.
For the Grand Egyptian Museum’s opening ceremony, Mohamed Fares of Alchemy Group led the spatial experience and interior design, shaping a refined and emotionally resonant journey for distinguished international guests. His work balanced historical references with contemporary elegance, crafting a cohesive environment that celebrated Egypt’s cultural depth. Fares also designed the official invitation for the ceremony, mirroring the architectural language and spirit of the museum. This piece set the tone for the immersive experience that unfolded on site. Together with Mohamed Attia, the production integrated atmosphere, sound, scent, and movement. The ceremony stood as a powerful expression of Egypt’s creative capability on a global stage.
As part of We Design Beirut, Mohamed Fares presented Of Water & Stone, a site-specific installation designed for the Roman Baths of Beirut. The work introduces three marble structures Aroma, Longevity, and The Offering each shaped around a contemporary interpretation of ritual, materiality, and community Aroma features a carved marble diffuser with concentric channels guiding aromatic oils across stone, echoing ancient healing practices. Longevity uses two marble slabs and a minimal flower tray to symbolize endurance and the quiet presence of nature within the ruins. The Offering invites visitors to place flowers into designated openings, forming an evolving communal landscape that shifts throughout the day. Positioned within the historic baths, the installation creates a sensory narrative between architecture, nature, and human interaction. Through scent, texture, and collective participation, Fares reinterprets the site’s heritage in a modern spatial experience.
MFares & Associates’ Sachi Marassi Marina joins the distinguished list of finalists for the Grand Prix 2025 by the Institut du Monde Arabe. Designed to mirror the silhouette of billowing sails, the space celebrates nautical elegance while integrating effortlessly into its marina setting. Its architecture pairs open, glass-fronted views with a natural palette of earthy neutrals, aqua blues, olive greens, and terracotta, creating a tranquil yet vibrant coastal atmosphere. The iconic red tree anchors the space as a symbol of the brand’s identity and spirit. Final results will be announced September 3, 2025.
The Mangrove White dwelling is located on an island in Gouna, on the Red Sea in Egypt, offering breathtaking 360-degree views of the surrounding lagoon. The house, painted entirely in white, serves as a minimalist canvas that enhances the vibrant blues of the water and the lush greenery of the landscape, while the colorful outdoor furnishings add a lively contrast.
It is a tale as old as time that sun and sea are the universal antidote, A happiness elixir where the horizon bestows sublime gratitude. Sachi latest endeavour quenches summer dreams through, a majestic boat silhouette reminiscent of billowing sails and nautical elegance.
A luxurious haven of modern beauty where contemporary chic blends with the warmth and comfort of a personal sanctuary. Every corner tells a story, as each space welcomes you with colors and feelings that speak to the soul.
'Hues of the Future,' a project by GLC Paints at Cairo Design Week 2023, revealed the future of design through color trends. Reserva '77, designed by Mohamed Fares, combines heritage with futuristic concepts. As we preserve authenticity, we build layers to shape our unique vision of the future.
Villa Magenta// a 112 year old villa unveiling a story, “a delicate revealing of layers, a symphony of past, present, and future”; it consistently reveals the unexpected, transcending the confines of a traditional showroom.
Amidst the sleek lines and polished surfaces, nature finds its place. Lush landscapes envelop the structure, offering a soothing contrast to the modern design. It's a dialogue between architecture and the environment.
The Mangrove White dwelling is located on an island in Gouna, on the Red Sea in Egypt, offering breathtaking 360-degree views of the surrounding lagoon. The house, painted entirely in white, serves as a minimalist canvas that enhances the vibrant blues of the water and the lush greenery of the landscape, while the colorful outdoor furnishings add a lively contrast.
It is a tale as old as time that sun and sea are the universal antidote, A happiness elixir where the horizon bestows sublime gratitude. Sachi latest endeavour quenches summer dreams through, a majestic boat silhouette reminiscent of billowing sails and nautical elegance.
A luxurious haven of modern beauty where contemporary chic blends with the warmth and comfort of a personal sanctuary. Every corner tells a story, as each space welcomes you with colors and feelings that speak to the soul.
A serene coastal getaway designed with clean lines, open horizons, and seamless indoor–outdoor living. This home captures the calm of the shoreline through natural materials, sunlit spaces, and a relaxed contemporary atmosphere.
'Hues of the Future,' a project by GLC Paints at Cairo Design Week 2023, revealed the future of design through color trends. Reserva '77, designed by Mohamed Fares, combines heritage with futuristic concepts. As we preserve authenticity, we build layers to shape our unique vision of the future.
Villa Magenta// a 112 year old villa unveiling a story, “a delicate revealing of layers, a symphony of past, present, and future”; it consistently reveals the unexpected, transcending the confines of a traditional showroom.
Solid marble, once lifeless and drawn from the earth, gradually awakens with soul as it marries function with beauty. A curated selection of natural stones and marble come together, conveying different functional forms that speak to both body and spirit.
A Tablia is simply a round low wooden table that used to be easily found in every simple Egyptian home. For decades it has been a staple in every home, a very common piece sometimes even overlooked, from the most extravagant homes of sultans to the simple families houses.
This magnificent artwork, inspired by the swirling movements of the Darwish Sufis, transcends temporal boundaries, seamlessly teleporting from the bygone era to the modern world.
Merging between scenery and fantasies. Outdoor spaces have a diverse palette of yellow, green or blue. Our collection inspiration is from the 70’s fantasies; fashion and music. Creating different facelifts that lead us to different lands.
Blended and morphed, the ever growing presence of nature elevates the office space, fostering a sense of productivity and creativity by blending with the environment.
Solid marble, once lifeless and drawn from the earth, gradually awakens with soul as it marries function with beauty. A curated selection of natural stones and marble come together, conveying different functional forms that speak to both body and spirit.
A Tablia is simply a round low wooden table that used to be easily found in every simple Egyptian home. For decades it has been a staple in every home, a very common piece sometimes even overlooked, from the most extravagant homes of sultans to the simple families houses.
This magnificent artwork, inspired by the swirling movements of the Darwish Sufis, transcends temporal boundaries, seamlessly teleporting from the bygone era to the modern world.
Merging between scenery and fantasies. Outdoor spaces have a diverse palette of yellow, green or blue. Our collection inspiration is from the 70’s fantasies; fashion and music. Creating different facelifts that lead us to different lands.
Blended and morphed, the ever growing presence of nature elevates the office space, fostering a sense of productivity and creativity by blending with the environment.
For me designing products is more like tailoring Haute Couture pieces. A mindset that boosts MY different ways to create.
Mohamed Fares is an indelible part of Egypt’s creative zeitgeist. Highlights of his career trajectory include his current position as Chief Designer of Alchemy Design Studio as well as representing Egypt at the International Young Design Entrepreneur (IYDE) Awards in 2008 held in London. As a thought leader in Design his history extends beyond the numerous commercial and residential projects and into the realm of everyday life.
Fares’ creative fingerprint can be seen on his own line of eyewear, photography projects and musical interests. His finesse for storytelling and eye for captivating visuals is on display in his work as an Auteur: occupying the Director’s chair in a number of film projects.
Each project under his purview presents a unique and layered narrative. Fares gives it clarity and intent; focused through the lens of his mind’s eye. The results are, in equal measure, surprising and delightful.
Go to ALCHEMY DESIGN STUDIO