CAI
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LAX
_12:33:48
DXB
_12:33:48
CAI
_12:33:48
LAX
_12:33:48
DXB
_12:33:48
MFares & Associates’ Sachi Marassi Marina joins the distinguished list of finalists for the Grand Prix 2025 by the Institut du Monde Arabe. Designed to mirror the silhouette of billowing sails, the space celebrates nautical elegance while integrating effortlessly into its marina setting. Its architecture pairs open, glass-fronted views with a natural palette of earthy neutrals, aqua blues, olive greens, and terracotta, creating a tranquil yet vibrant coastal atmosphere. The iconic red tree anchors the space as a symbol of the brand’s identity and spirit. Final results will be announced September 3, 2025.
Dons & Dolls joins forces with Not Toys to present a playful, artistic showcase centered on the familiar rubber duck—this time reimagined by Egypt’s leading creatives. The event invites artists to unleash their inner child, transforming the duck into a canvas for joy, imagination, and personal memory. Mohamed Fares revisits the magic of childhood comics—those thin, fragrant pages that once sparked endless storytelling and daydreams. His piece evokes the carefree wonder of simpler days. Beyond nostalgia, the collaboration serves a purpose: part of the proceeds will support children denied a joyful childhood. By blending memory with meaning, this event celebrates imagination as a powerful act of empathy.
MF & Associates introduces the new design for BLK Cab Coffee & People in London, reimagining the space with a contemporary approach that honors the brand’s roots. Inspired by the iconic black cab, the design merges the dynamic energy of London’s streets with a warm and inviting atmosphere, creating a destination where coffee and community meet. The project reflects a seamless collaboration with IM Branding Experience, blending traditional elements with modern details to celebrate both heritage and innovation. Every aspect of the space has been thoughtfully crafted to provide patrons with an engaging experience that resonates with the essence of London’s urban life. To explore more about the project and its inspiration, read the full article here.
Two restaurants designed by MF & Associates have been recognized in the prestigious MENA's 50 Best Restaurants 2025 awards: Sachi Heliopolis and Sachi Park St. Sachi Heliopolis, located in Cairo's Korba district, secured the 27th spot. Established in 2014 by Ayman Baky, this flagship venue offers elevated Mediterranean classics in an intimate setting, making it a cornerstone of Cairo’s dining scene. Sachi Park St., situated in Giza’s Sheikh Zayed area, earned the 40th spot. This stylish sibling to the original Sachi features a double-height ceiling with mezzanine seating, a large outdoor bar, and a show kitchen. The menu, enhanced by consultant chef Reif Othman, introduces inventive dishes that blend occidental flavors with Sachi's core pillars of sharing, family, and comfort. These accolades highlight the importance of thoughtful design in creating exceptional culinary experiences.
At MF and Associates, we pride ourselves on telling stories through design, and the newly opened Sachi at Marassi Marina is no exception. Partnering with Sachi’s visionary team, Mohamed Fares led our efforts to craft a space that resonates with the marina’s natural beauty. Inspired by the rhythm of the sea, we incorporated nautical elements and organic textures to create an environment that reflects the vibrant coastal lifestyle. This project is a testament to our belief that great design goes beyond aesthetics—it builds experiences, tells stories, and connects people to their surroundings.